Brands have a blindspot when it comes to the urban high street consumer, which makes up over 50% of the entire Gen Z cohort. This blindspot is too often filled by ill-informed and misguided efforts to connect with the inner-city youth of today. Not only is it frustrating and embarrassing, but it’s a missed opportunity for your brand to be invested in a purposeful youth marketing strategy.
In this session, Urban Nerds will touch upon Frontline, their on-going study designed to help brands understand the urban high street consumer. From bigger-picture cultural influence, to attitudes and behaviours in music, media, shopping, eating out, and more - Frontline is a true depiction of inner-city Gen Z consumers. Expect to leave this session with a new found knowledge and deeper understanding of the urban youth, and what it means to talk their language in order to grab and hold their attention.