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Why big ideas are better than big budgets

How do you put together an effective creative campaign on a shoestring? Our panel talk through their experiences of standing out and making the most of working with a small budget to capture the attention of young people, whether you are a start up or multinational brand.

  Laura Colin  BBC

Laura Colin
BBC

  Adam Moger  Marmalade

Adam Moger
Marmalade

  Dana Rock  University of Nottingham

Dana Rock
University of Nottingham

  Chad West  Revolut

Chad West
Revolut