The Post-Truth Business provides a way forward for any organisation wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including the impact of fake news, disinformation and the weaponising of lies; the safeguarding of privacy, alongside privacy as a tradable asset, leveraging the power of brand trust and rebuilding reputation capital. In his speech about his book at YMS19, Sean will discuss how to strengthen consumer engagement by closing the 'brand credibility gap' and in doing so shall demonstrate a dynamic and positive way forward.
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Earlier Event: April 17Registration & Networking Breakfast
Later Event: April 17The Future of Ads - how to reach the 67% of 16-24s that block ads