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The Future of Ads - how to reach the 67% of 16-24s that block ads

Young people avoid traditional online ad formats in massive numbers. This huge, unique audience is often a blind spot for marketers and brands. It doesn't have to be this way - by respecting their choice and advertising on their terms with Acceptable Ads, they are more likely to interact with your brands.

In this session eyeo, makers of the world's most popular extension Adblock Plus, will share key insights about ad blockers, the ad-blocking audience and multiple solutions for reaching and monetising and this highly valuable audience.

Job Plas  eyeo

Job Plas

Earlier Event: April 17
Morning Coffee Break