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Launching Wales' first Youth Parliament - Delivering audience led innovation

Put your audience at the heart of everything you do and if what they want requires you to change the way you work - embrace it because it leads to the best results.

The National Assembly for Wales are delivering an incredibly unique project - launching Wales' first ever Youth Parliament - which required them to work completely differently and on a limited budget.

They will share how their in-house team built an identity, approached the promotional drive and went about research and testing with the target audience at the heart, all with the goal of engaging young people with politics and democracy.

Delyth Lewis  National Assembly for Wales

Delyth Lewis
National Assembly for Wales