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How traditional brands are reinventing for Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.

Why we’re excited

  • Stephan Croix is the driving force behind Pizza Hut’s ambition to build stronger relationships with potential new customers via innovation, including a new loyalty scheme.

  • Rhodri Evans heads up the brand team at Levi’s, helpling the brand align with music, sport and youth culture to engage youth audiences.

  • From The Greatest Showman to Queen biopic Bohemian Rhapsody, Samantha Haycock has helped 20th Century Fox become the number 1 digital distributor in 2017 and 2018.

  • Anne-Lise Johnsen-Robb is currently implementing Chelsea Football Club’s first global youth marketing strategy to engage further with young fans across the world.

  • Dan Lambrou is the driving force behind Voxi, a standalone mobile network within Vodafone designed for under-25s that is putting young creatives at the heart of its marketing strategy.

Chair:

Claire Hungate  Brave Bison

Claire Hungate
Brave Bison

 

Panel:

Stephan Croix  Pizza Hut Europe

Stephan Croix
Pizza Hut Europe

Rhodri Evans  Levi’s

Rhodri Evans
Levi’s

Samantha Haycock  20th Century Fox

Samantha Haycock
20th Century Fox

 
Anne-Lise Johnsen Robb  Chelsea Football Club

Anne-Lise Johnsen Robb
Chelsea Football Club

Dan Lambrou  Vodafone

Dan Lambrou
Vodafone