There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.
Why we’re excited
Stephan Croix is the driving force behind Pizza Hut’s ambition to build stronger relationships with potential new customers via innovation, including a new loyalty scheme.
Rhodri Evans heads up the brand team at Levi’s, helpling the brand align with music, sport and youth culture to engage youth audiences.
From The Greatest Showman to Queen biopic Bohemian Rhapsody, Samantha Haycock has helped 20th Century Fox become the number 1 digital distributor in 2017 and 2018.
Anne-Lise Johnsen-Robb is currently implementing Chelsea Football Club’s first global youth marketing strategy to engage further with young fans across the world.
Dan Lambrou is the driving force behind Voxi, a standalone mobile network within Vodafone designed for under-25s that is putting young creatives at the heart of its marketing strategy.