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How traditional brands are reinventing for Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.

  Rhodri Evans  Levi’s

Rhodri Evans
Levi’s

  Samantha Haycock  20th Century Fox

Samantha Haycock
20th Century Fox

  Anne-Lise Johnsen Robb  Chelsea Football Club

Anne-Lise Johnsen Robb
Chelsea Football Club

  Dan Lambrou  Vodafone

Dan Lambrou
Vodafone