Back to All Events

How traditional brands are reinventing for Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.

Earlier Event: April 17
A case study from Teenage Cancer Trust
Later Event: April 17
Let's talk about Sex and Students