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How to do awesome marketing and avoid the bullsh*t

Founder of Jimmy's Iced Coffee, Jim Cregan, tells his startup story of what it's really like to be an FMCG challenger brand. He will share how they have built brand awareness from nothing through clever use of video content and social media (including producing their very own rap video). You will come away inspired to do things differently with strategies to make your brand more memorable long-term.

Jim Cregan  Jimmy's Iced Coffee

Jim Cregan
Jimmy's Iced Coffee