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Taking your first slice - A PizzaExpress journey into the student market

In a competitive market, it is imperative for brands who are looking to target youth for the first time, to take the time to truly understand their audience, to ensure their offering is right for the market and to understand their own brand positioning before any planning or promotion takes place.

Tim Bodenham from BAM takes a look at PizzaExpress’ 2018 maiden voyage into the student market and how they successfully ticked all the boxes to achieve campaign success.

Tim Bodenham  BAM

Tim Bodenham
BAM

Sarah-Jane Cömert  PizzaExpress

Sarah-Jane Cömert
PizzaExpress

 
Earlier Event: April 16
Youth Trends 2019: Live Youth Panel Q&A
Later Event: April 16
Morning Coffee Break