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How A New Generation Will Save Football From Being Male, Stale and Pale

The upcoming 2019 World Cup will see a new and improved generation of female football players unleash their talent to the world. Women’s participation with football continues to rise, but investment and brand involvement is poor in comparison to the men’s game. As part of the 2019 COPA90 Modern Fan Report, Rob interviewed some of the leading figures in women’s football discovering some crucial insights. In this session Rob will reflect on some of the key learnings that brands need to know and address some of the stereotypes that exist in the sporting world that can be discarded forever.

Rob Scotland  Bold Scandinavia

Rob Scotland
Bold Scandinavia