As part of the 2019 COPA90 Modern Fan Report, Rob Scotland interviewed some of the leading figures in women’s football. This session will reflect on some of the key learnings that brands need to know and address some of the stereotypes that exist in the sporting world that can be discarded forever.
When it comes to live experiences, what do Gen Z really care about? Join Global to discover what the world’s first festival created by Gen Z for Gen Z looks like.
The Tempest Two dive into the world of adventure, and how their change in mindset has developed into a content lead business, that helps some of the biggest brands around speak to their audience in a new way.
We’ve reached peak choice when it comes to content discovery and as viewers, readers and listeners we are overwhelmed. This panel explores how brands and media outlets are balancing algorithms versus editorial curation to meet the needs of this 'we want it now' generation.
BAM take a look at PizzaExpress’ 2018 maiden voyage into the student market and how they successfully ticked all the boxes to achieve campaign success.
Who is the modern-day role model? Are social influencers the new celebrity endorsers? The Student Room will share their insights behind who inspires today's Gen Z.