adam moger, Sales and marketing director, marmalade
Being the champion of young drivers is a tough job, but someone’s got to do it. That someone is Adam Moger, sales and marketing director at Marmalade – the leading provider of cars and insurance for young drivers.
With over 20 years of sales, marketing and customer service experience, Adam understands the importance of delivering exactly what the customer wants. Authenticity is key, hence Adam’s ethos of always putting yourself in in the shoes of the consumer. Marmalade is a brand which really does talk the talk and walk the walk. Not only do they review their customer data on a constant basis to identify new insight into attitudes, trends and needs but they also speak to young drivers (and their parents) without the typical jargon associated with insurance. Despite being an ‘undesirable’ product, Adam has successfully executed marketing campaigns across traditional and digital platforms, which pinpoint exactly what driving means – Freedom. And freedom to this generation, tastes sweet.