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abigail wood, Fashion and Influencer Communications Officer, PRIMARK

After studying fashion promotion at the UCA in Rochester and completing internships in media, TV and PR Abigail decided that PR was for her. Abigail has worked on varying brands at both designer and high street level, however her passion is truly for high street brands. Abigail has been with Primark for 1.5 years and looks after both the celebrity and Influencer campaigns, which includes everything from collaborative projects to sponsored social posts.