At the heart of YMS sits Voxburner's Youth 100 research report. A celebration of the top 100 youth brands according to 16-24s. This invaluable piece of research has grown over the past four years to become one of marketers’ go-to reports for those keen to access the all-important youth audience. Thousands of young people vote on how much they truly love or hate the brands of the moment, while contributors offer their expert opinions on each of the 18 categories. The Youth 100 is launched on day 1 of YMS with a unique award ceremony hosted by Charlie Powell of Kiss FM.