Veronika Starell

Account Director/eCommerce Director, House of Kaizen

Having started in this industry 8 years ago Veronika’s career has progressed from a junior exec, to AM and AD working across all media channels for retail clients such as La Senza, Ann Summers, and Jack Wills to managing House of Kaizen’s first pure-performance account for the antivirus software company McAfee as an eCommerce Director.

Veronika leads a team that spans across research, CRO, design, content, media and BI, with responsibility for strategy, performance growth and profit and she enjoys the challenge of making these areas of specialism align.

Her aim is to remove silos and foster a collaborative environment where performance growth is achieved without loss of efficiency, where teams appreciate how they fit into the bigger picture and lean on each other to find better solutions.