Sam is responsible for Guinness World Records’ global brand and digital strategies, new product development and strategic partnerships. She also heads up the business division serving brands and agencies, and her overall objective is to take the world’s best known brands to new, record-breaking heights.
Sam joined Guinness World Records a decade ago, and spent three years running the New York office before returning to London in 2012, heading up the Global Marketing team across all four offices, before taking on her new strategic role last year.
Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama!
Sam is an experienced keynote speaker and judge of prestigious industry events. In the past 12 months these have included Cannes Lions, Spikes Asia, Chief Marketing Officer Europe, Chief Strategy Officer Summit, Festival of Marketing and the China International Advertising Festival.