Michelle Davis

Michelle has worked in digital for over 11 years and for 8 years of that time in the Automotive category. Having worked on many award winning campaigns, a key focus is to drive awareness through innovation in digital media and technology. In her role as Digital and CRM Director at Fiat Chrysler Automobiles, Michelle also manages the digital team responsible for delivering efficient conversion in digital channels, informed by the insight gained from working closely with data and analytics. With a strong background in digital content, another important focus is broader activation and greater efficiency of spend through all phases of the customer journey.

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