Maria Yiangou

I have worked in media planning for seven years and have worked across a number of verticals but have specialised in youth brands looking to utilise technology and data to reach their audience.

Mobile, video, social and the relationship between online and offline are some of the biggest topics being discussed amongst my clients which has, in turn, raised questions about cross-device measurement, attribution and the role of social media and so are these are the areas I am most interested in.

Having worked across all media allows me to approach advertisers with a media neutral strategy allowing for a more harmonised view of how media planning can be executed.