Lidia leads Games and Digital Marketing for Google Play in EMEA, transforming deep user insights into actionable performance marketing programs in over 30 markets. Google Play is the premiere store for apps and digital content used by over 1.4 billion Android devices worldwide.
Before moving to London and taking on EMEA responsibilities, Lidia lead marketing initiatives for Google in Russia. As a graduate of Google's high-potential APMM programme, she launched global products such as Google Maps Transit into the market as well as driving the YouTube Symphony Orchestra to become the most-viewed live concert on the internet. With the Google Art Project, Lidia helped bring over 150 of the world's leading museums online, enabling people the world over to access treasured works of art they may never otherwise be able to see.
Lidia has Masters degrees from the London School of Economics and the Finance Academy of Moscow.