Joeri van den Bergh
Joeri Van den Bergh is co-author of How Cool Brands Stay Hot: Branding to Generation Y and co-founder & NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Rotterdam and Ghent. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Heinz, Vodafone, PepsiCo, MTV Networks, Sony, AB InBev, Skype, Heineken and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics (http://www.howcoolbrandsstayhot.com/).