James holds fourteen years experience in digital media and advertising. Over the course of his career, James has developed successful relationships with a wide array of UK advertisers and agencies and has helped these organisations successfully drive their digital initiatives and objectives. As UK Sales Director at Buzzoole, James oversees client and agency relationships and continues to help them make the most of the opportunities that influencer marketing can offer. Prior to joining Buzzoole, James held senior roles at organisations including PlaceIQ, xAd, Mode Media (formerly Glam Media) and Virgin Media. James also sits on the IAB Content & Native Council where he continues to support industry thought leadership and best practice development.