In 2013, Alex MacLean, a University student was asked to start a business plan for an Entrepreneurship class project. He asked his father for a loan of $800 to start a real business selling sweatshirts. With a passion to rep the east coast, Alex produced his first 30 East Coast Lifestyle hoodies and sold them to his closest friends. With hard work & perseverance he sold over 100,000 units within the first year through website sales from viral social media posts & through 90 retailers around North America. Today, ECL has over 1 Million social media followers & over 500,000 units sold to 55 countries globally. The brand is worn by proud people that love the east coast along with NHL players, music artists such as Ed Sheeran & Wu-Tang Clan. Alex has also launched & trademarked West Coast Lifestyle globally as his new venture & hopes to grow these two brands internationally.