Aedamar began her career in stockbroking before joining the sales team at Coca-Cola Hellenic in 1996, where she held also held a number of sales, category management, channel management and brand management roles. She moved to The Coca-Cola Company in 2001 and since then, she has held a number of marketing, innovation & commercial leadership roles. Aedamar left Coca-Cola in 2011 to set up a commercial consultancy business with clients including Kelloggs Europe, Heineken and Telefonica before returning as Country Manager in Ireland in June 2015. She was appointed Marketing Director for Great Britain and Ireland in October 2016. She holds a degree in Economics & Business Studies from Trinity College Dublin.