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Rob Scotland

Global Head of Consumer Insight, PANDORA

I am a Modern Cultural Anthropologist who is currently the Global Head of Consumer Insight at PANDORA

I lead a team of cultural anthropologists. We observe, analyse and create strategy immersed in modern culture. In a world of mediocrity when it comes to cultural innovation, the team creates platform neutral solutions that are compelling and engaging, igniting the passion of target audiences. The team and I have been producing amazing creative and strategic work behind the scenes within one of the most awarded agencies in the world, enlightening and exciting colleagues and clients alike.

Brands include; McDonalds, Samsung, Lurpak, GAP, CoOp, Molson Coors, Avios, Grolsch, Kleinwort Benson...

The ethos hasn't changed:
Observe and analyse modern culture...then craft compelling creative solutions that achieve business goals.