nicole goodwin

Marketing Director, Jagermeister

Nicole Goodwin, Marketing Director at Mast-Jaegermeister UK has over 20 years’ experience in marketing. Starting out in research at Millward Brown before moving to Bass, Nicole has worked with global brands such as Muller Dairy and Nivea before moving back to the fast-paced alcohol industry with Jägermeister at Cellar Trends.

In 2014 Nicole moved with the brand and was appointed Marketing Director at Mast-Jaegermeister UK when it launched as the first subsidiary outside of Germany. Nicole has since transformed Jägermeister’s marketing strategy, creating the brand’s first ever TV campaigns, overhauling the brand’s digital media presence and leading on the perfect serve – Jägermeister Ice Cold at -18