Director of Communications, EMEA, Impact Radius
Julia Smith is an Independent Digital Consultant specialising in digital ad strategy, ad operations, brand safety, ad fraud prevention, piracy, programmatic trading, PR, sales training, ad trading, attribution modelling and digital marketing. Her role within Impact Radius is as Director of Communications EMEA. Julia is also a Partner in global consultancy, The 614 Group; Board Advisor, Intrinsic Europe and Strategic Events Consultant, Improve Digital.
She started her career in digital advertising at Dennis Publishing 20 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media.
Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards.
Her extensive market insight and understanding of the digital advertising value chain makes her an empathetic advisor across the board.
Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety, RTB and ad trading.
Julia also works with The 614 Group team on the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management. Their team of industry leaders tackle important issues head-on in the fight to better our industry. The Brand Safety Series is an educational forum that showcases the latest strategic thinking and technologies that drive revenue growth and operating performance for media companies.
Julia offers a unique strategic approach to delivering comprehensive consulting on all key areas of digital advertising and trading. From detailed analysis to industry communications to a complete managed solution, she will work with businesses to deliver overall digital strategic plans and help shape teams and partnerships.