Ceri is a strategic digital leader with experience gained in the commercial and public sector. She is currently Assistant Director of Marketing at NHS Blood and Transplant, responsible for developing and delivering a multi-channel strategy to achieve NHS Blood and Transplant's core mission to Save and Improve lives, through ensuring that voluntary donations continue and increase to meet patient needs. As well as developing social change campaigns to deliver a revolution in public behaviour so that people donate if they can, Ceri’s remit includes the full range of NHS Blood and Transplant’s marketing and digital activities. It's a busy but incredibly rewarding role that Ceri balances alongside a young family. Ceri worked previously for Tesco for 8 years, where her work included the management of Tesco.com and Tesco Direct. During this time she launched Tesco's social media presence and the F&F online shop.