Arnold Ma is one of Europe’s leading specialists in Chinese Digital Marketing. He is the founder and CEO of QUMIN, the UK’s first full-service Chinese Digital Marketing agency with offices in London and Shanghai. The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviour’. But over dumplings (Qumin love food) in Camden Town, he’ll tell you that his bigger purpose in life is to open the world to China. And his belief is that only Digital can make that happen quickly. Clients have included Skyscanner, Sony, Eurostar, Urban Outfitters, Manchester United and Heathrow Airport. You’ll find him on WeChat, Weibo and 9gag. He still wears flip-flops to work.