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Alice mayor

Founder, We Built This City

Alice Mayor is founder of W uil hi it, a retail platform on a mission to revolutionise London souvenirs.

We Built This City started life as an 8 week long pop-up shop in November 2014 on Carnaby Street selling London-inspired product and artwork curated from the city’s very best artists, designers and makers.

As a result of thousands of visitors to the now award-winning
‘stay up’ store, over 200,000 artist-designed souvenirs from 650 London-based creatives have now found their way into homes across 60+ different countries around the world.

Previously, Alice worked in PR and brand partnerships for a range of creative clients including, The Arts Council's Own Art scheme and 'LinkedIn for creatives' TheDots (

Alice is regularly asked to tell the We Built This City story at a variety of conferences and classes (Google, Guardian Masterclasses, Pulse). She is also a board member of Made in Arts London ( the University of Art London’s commercial platform showcasing and selling the work of students and graduates.