Founder, We Built This City
Alice Mayor is founder of W uil hi it, a retail platform on a mission to revolutionise London souvenirs.
We Built This City started life as an 8 week long pop-up shop in November 2014 on Carnaby Street selling London-inspired product and artwork curated from the city’s very best artists, designers and makers.
As a result of thousands of visitors to the now award-winning
‘stay up’ store, over 200,000 artist-designed souvenirs from 650 London-based creatives have now found their way into homes across 60+ different countries around the world.
Previously, Alice worked in PR and brand partnerships for a range of creative clients including CultureLabel.com, The Arts Council's Own Art scheme and 'LinkedIn for creatives' TheDots (the-dots.co.uk).
Alice is regularly asked to tell the We Built This City story at a variety of conferences and classes (Google, Guardian Masterclasses, Pulse). She is also a board member of Made in Arts London (www.madeinartslondon.com) the University of Art London’s commercial platform showcasing and selling the work of students and graduates.