WHAT’S IN STORE FOR YMS LDN?
The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct take-aways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
Day 1 - 20th March
The concept of ‘Premium’ is changing, and guess what? It’s the younger consumer leading the charge. So what is the shape of ‘new premium’ and what can you do about it?
The kids ad industry is gold standard when it comes to talking to kids and young people in a responsible way. Our panel of experts share what they've learnt.
Broadcaster Sir Martyn Lewis CBE talks constructive journalism and the portrayal of young people in the media.
Join a panel of Year 12 graduates of the UK's national youth empowerment programme, National Citizen Service (NCS) in conversation.
Joeri Van den Bergh of InSites Consulting reveals how brands can speed up their marketing strategies to get ready for the new decade
How are brands delivering the emotion that young people crave and bringing back a human touch to marketing?
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Mental Health Spokesperson for Parliament Street, Danny Bowman will be speaking on the affects of social media and the importance of providing positive messaging for young people's mental health.
Day 2 - 21st March
Research Now will be presenting the results of their Global study on Gen Z, revealing new insights that will help retailers understand these emerging consumers better.
A live chat with Nicole Goodwin, head of marketing for the Jägermeister brand in the UK.
How do entertainment brands create moments that put youth consumers at the heart of their campaigns?
Gini Sharvill, Global Brand Manager at Häagen-Dazs presents a case study of their recent visual rebrand
ITV's controller of marketing and media shares the secrets of launching Love Island to become the youth hit of the summer.
How have these traditionally ‘unsexy’ brands successfully built brand love amongst young people and engaged them using clever campaigns?
Discover how and why youth charity The Prince’s Trust refreshed it’s brand to unite it’s audiences through a shared belief.
Esther will share her story of how she combines her passion for empowering women with her work at Unilever and how young people want brands and organisations to support them when it comes to issues such as domestic violence.