What can Universities learn from out-of-sector marketing best practice?

Nick Ward, Head of Creative Strategy at Cubo will give you the insight you need to know on:

  • What Universities can learn from out of sector brand thinking
  • The importance of distinctiveness vs differentiation
  • A changing HE marketplace demands a change in HE marketing strategy
  • Bridging the gap between institutions and audiences
  • Learning from outside the UK
  • De Montfort University case study
 
Nick Ward Head of Creative Strategy

Nick Ward

Head of Creative Strategy