Discover Gen Z’s resources, spending, and influence over household shopping in six countries worldwide. Learn about the flow of money to youth and their purchasing and influence across the United States, UK, Australia, China, India, and Mexico:
- Where are young people most likely to get an allowance or earn money outside the home?
- What items are they asking for money to purchase?
- In what categories are they allowed to choose their own items?
- In which categories are youth’s brand preferences the strongest?