The rise of the female powerhouse and how to access this fierce demographic

The Prime Minister, Olympic gold winning athletes, CEOs - there has never been an era with so many strong female role models. We’ve also embraced female-empowering campaigns such as Nike’s #betterforit, WOWwoman run by Scotland’s Girl Guides, Under Armour’s I Will What I Want and Mattel’s Barbie overhaul.

  • Understand the mindset of a young woman today, who their role models are and what inspires them to be successful.
  • What do young women want from brands to help them achieve their aspirations
  • How can marketers take responsibility to eliminate gender stereotypes and empower young women?
Helen Job (Panel Chair) Head of Cultural Futures

Helen Job

(Panel Chair)

Head of Cultural Futures

Emma Gannon Ctrl Alt Delete

Emma Gannon

Ctrl Alt Delete

Gena-mour Barrett Staff Writer

Gena-mour Barrett

Staff Writer

Rebecca Myers Journalist

Rebecca Myers

Journalist

Jane Cunningham Founder

Jane Cunningham

Founder