The Prime Minister, Olympic gold winning athletes, CEOs - there has never been an era with so many strong female role models. We’ve also embraced female-empowering campaigns such as Nike’s #betterforit, WOWwoman run by Scotland’s Girl Guides, Under Armour’s I Will What I Want and Mattel’s Barbie overhaul.
- Understand the mindset of a young woman today, who their role models are and what inspires them to be successful.
- What do young women want from brands to help them achieve their aspirations
- How can marketers take responsibility to eliminate gender stereotypes and empower young women?