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Exploring beauty retail's under-served customer - the beauty majority

While most beauty companies currently cater to the consumers spending most in the category – the Beauty Junkie – Birchbox has a dramatically different approach. A couple of years ago, they saw that they over-indexed in and attracted the Beauty Majority – that's the 75% of the female population who have been dramatically under-served by the existing beauty industry and aren't spending to their full potential. Birchbox will share how delivering an integrated customer experience (from packaging to social media), leveraging data to personalise product offering, and driving innovation by focusing on an under-served customer has led to a huge opportunity within beauty.

 
Savannah Sachs Managing Director

Savannah Sachs

Managing Director