“Generation snowflake” has the unusual position as both the most pitied and most derided generation in recent history. Hannah Morrish from The Student Room will discuss how, despite these pressures and hostility, this generation remains exceptionally (and admirably) resilient, aspirational and altruistic. Hannah will show how putting an authentic representation of youth at the heart of your messaging can mobilise an apparently jaded generation, and discuss how putting people at the heart of your focus is the overlooked element of the mix in a world of CPAs and CTRs.
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Earlier Event: March 21Growing pains - 16-24s vs. life: how can brands help?
Later Event: March 21Why millennials think video advertising sucks