Poor little lambs - mobilising the most vilified generation

“Generation snowflake” has the unusual position as both the most pitied and most derided generation in recent history. Hannah Morrish from The Student Room will discuss how, despite these pressures and hostility, this generation remains exceptionally (and admirably) resilient, aspirational and altruistic. Hannah will show how putting an authentic representation of youth at the heart of your messaging can mobilise an apparently jaded generation, and discuss how putting people at the heart of your focus is the overlooked element of the mix in a world of CPAs and CTRs.

 
Hannah Morrish Student Choice and Higher Education Lead

Hannah Morrish

Student Choice and Higher Education Lead