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Navigating the digital language of youth: emojis and beyond

The language of young people changes at a frightening pace with tech a key driver, so how can your brand keep up with visual slang, emojis, GIFS, in-chat messaging and podcasts? From Durex’s emoji-inspired aubergine flavoured condom stunt aiming to get young people talking about safe sex to the hundreds of global brands getting involved in #WorldEmojiDay, marketers are navigating digital language and winning.

  • Explore how young people are communicating in 2017 and find out the next big thing to follow emoji marketing
  • Understand how visual communications personalise a message beyond words and how brands are tapping in to create an emotional connection with a youth audience
  • Learn from the brands that have successfully incorporated digital language into their marketing campaigns
Helen Lawrence Head of Creative Agencies

Helen Lawrence

Head of Creative Agencies

Michelle Davis Digital and CRM Director

Michelle Davis

Digital and CRM Director

Oliver Mosley Digital and Social Media Specialist

Oliver Mosley

Digital and Social Media Specialist

Ruth Marshall-Jonson Associate Foresight Director (Panel Chair)

Ruth Marshall-Jonson

Associate Foresight Director

(Panel Chair)