The language of young people changes at a frightening pace with tech a key driver, so how can your brand keep up with visual slang, emojis, GIFS, in-chat messaging and podcasts? From Durex’s emoji-inspired aubergine flavoured condom stunt aiming to get young people talking about safe sex to the hundreds of global brands getting involved in #WorldEmojiDay, marketers are navigating digital language and winning.
- Explore how young people are communicating in 2017 and find out the next big thing to follow emoji marketing
- Understand how visual communications personalise a message beyond words and how brands are tapping in to create an emotional connection with a youth audience
- Learn from the brands that have successfully incorporated digital language into their marketing campaigns