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Getting youth content right: creating fans, advocates and shares

With at least 3 screens on the go and an alleged attention span of 8 seconds - how do you grab hold of an audience that won’t keep still? It’s been said that there are only two things young people do more than watch video: sleep and work. Their expectations for great, engaging content are higher than ever. Our panel of experts discuss:

  • What young people really want to read, watch and consume
  • With VR, 360 video and augmented reality, what does the future of youth content look like
  • Which brands have got youth content nailed?
Keith Walker Digital Director PANEL CHAIR

Keith Walker

Digital Director

PANEL CHAIR

Rebecca Lipman Head of Brand Strategy

Rebecca Lipman

Head of Brand Strategy

Tamar Riley Head of Growth Marketing

Tamar Riley

Head of Growth Marketing

Simon Baker TCO London  

Simon Baker

TCO London

 

Alina Diaz Senior Vice President

Alina Diaz

Senior Vice President

Lucy Banks Head of Content Solutions EMEA

Lucy Banks

Head of Content Solutions EMEA