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Feed vs. Read: the power of scroll velocity

Join Kargo's CMO Ed Romaine as he proves the power of investing in editorial environments on mobile. Discover how mobile users' mindsets and intentions in specific platforms can influence whether or not an ad was seen or remembered. Kargo's Feed vs. Read study measures the visual attention and effectiveness of advertising in editorial, social, and search environments to determine:

  • How well are ads in these environments visible?
  • How many ads are seen by human eyes in each environment?
  • Were ads in these environments remembered?
Ed Romaine CMO

Ed Romaine