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Drugs, drink, hedonism and happiness - why getting high matters to your brand

This year cannabis is set to become America's fastest growing industry and the UK is experiencing the strongest and cheapest ecstasy in decades - yet 79% of 16-24s say they prefer to stay in rather than go out clubbing.

What do alcohol, tobacco, drugs and nightlife mean for young Brits today - and is your brand relevant and ready to respond?

Armed with data from UK 16-24s and the world's largest drug study Global Drug Survey, we'll explore emerging drug trends, corresponding lifestyle movements - and highlight how a major shift in conceptions of happiness, indulgence, risk and pleasure will impact brands across the board.

Liz Cheesbrough Associate Director

Liz Cheesbrough

Associate Director