The culture of youth marketing and the marketing of youth culture

Choosing 1985 (and why not) as Year Zero, Sean will highlight a series of key brand initiatives over the ensuing years that set a template for successful youth marketing. Taking in music, fashion, drinks, travel and er...health campaigns, he’ll explain how and why a few brands got it 100% right, and most got it 99% wrong. He’ll clarify the Do’s and Don’ts re: a DIY Guide to doing it properly, and make sure you understand why everyone hates advertising.

One of the most experienced youth marketers in our industry, Sean started specialising in youth culture in the 80s and has since consulted to a wide range of leading brands, working on projects in the US, Asia, Europe, Africa and the Middle East.