Is the coding gap preventing brands from meeting customer expectations?

There is a growing problem within companies relying on marketing and developer teams to collaborate together: the Coding Gap. 54% of marketers believe that the knowledge gap between the two teams makes their company less agile. Is this gap leading to brands failing to meet customers expectations?

In this session we’ll look at some Mailjet research topics and discover:

  • What is the ‘Coding Gap’ and how it's affecting businesses today
  • What youth consumers are expecting from brands and their communications in 2017
  • How youth consumers are interacting with email
  • The hidden value of transactional email
 
Josie Scotchmer Marketing Manager

Josie Scotchmer

Marketing Manager