Generation Z: under the influence

A deep dive into the social habits of this hard to reach generation and how influencer marketing platforms are providing a connection point to the brands they love.

Generation Z are proving harder to reach and engage than ever.  We are living in a new digital age where traditional forms of media such as TV and traditional websites are no longer the go to for entertainment consumption.  We will take a deeper look into how 'Under the influence' Gen Z are, when it comes to living their lives through Social Media. Buzzoole discuss ideas on how social automation and technology platforms enable brands to engage this hard to reach audience...

 

 
James Sharman UK Sales Director

James Sharman

UK Sales Director