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How do we engage Millennials in food and drink categories?

Following extensive quantitative and qualitative research in the UK, MMR presents a masterclass for FMCG industry professionals seeking to gain a competitive edge with Millennials.

MMR will share the results of an extensive survey into attitudes, behaviours and priorities of Millennials – making comparisons with older generations and challenging the myth that Millennials are so different.

You will gain access to Millennial perceptions of 20 leading food and drink categories, and how these perceptions are shifting across 25 emotion based associations vs. Gen X and Boomers.

Focus will be given to what needs to be done to gain the attention of a distracted generation, with practical tips and thought leadership offered and debated.

This Masterclass will deliver insight, implications and ideas for an FMCG audience keen to win with the new generation. Book your place now

Earlier Event: March 21
Campaign marketing in higher education
Later Event: March 21
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