Back to All Events

Providing choice in marketing and its impact on UX, engagement and ROI

Will and Robbie from 3radical will be demonstrating how providing consumer choice in marketing - from providing choice of mechanic, device and channel - has had a significant impact on marketing outcomes and enables true personalisation. Using real life examples they will illustrate how giving consumers, especially the younger audience, choice on how to engage, with what and when, and by providing choice within a mechanic, such as a real-time interactive game, has a significant positive impact on all measures of engagement, including ROI. This will be demonstrated with stats, facts and case studies, including a real-time interactive game, providing enjoyment and engagement. Come and listen and play.

 Robbie Mackay 3radical

Robbie Mackay

 Will Stuart-Jones 3radical

Will Stuart-Jones