Will and Robbie from 3radical will be demonstrating how providing consumer choice in marketing - from providing choice of mechanic, device and channel - has had a significant impact on marketing outcomes and enables true personalisation. Using real life examples they will illustrate how giving consumers, especially the younger audience, choice on how to engage, with what and when, and by providing choice within a mechanic, such as a real-time interactive game, has a significant positive impact on all measures of engagement, including ROI. This will be demonstrated with stats, facts and case studies, including a real-time interactive game, providing enjoyment and engagement. Come and listen and play.
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Earlier Event: March 22Showcasing brand personality and driving actions with social stories
Later Event: March 22Afternoon Coffee Break