Delivering best practice that is aimed at a more technical audience where the content focuses on providing a how-to approach to overcoming key paid search and paid social cross-channel attribution challenges.
14:30 - 14:40: Keynote State of Digital Advertising - Michelle Beeson, eCommerce & Retail Strategy Analyst, Forrester
14:40 - 15:05: Duplicating campaigns across Google Shopping and Facebook Dynamic Ads at scale
15:05 - 15:30: Leverage paid search website traffic to create high-intent Facebook audiences - Marina Aranout, Customer Success Director, Marin Software
15:30 - 15:45: Masterclass Pop Quiz - Moderator: Michelle Beeson, eCommerce & Retail Strategy Analyst, Forrester
15:45 - 16:15: Build holistic reports of customer journeys across channels and devices (including TruePath Case study) - Caroline DelaCroix, Global Director Product Consulting, Marin Software
16:15 - 16:25: Q&A - Moderator: Michelle Beeson, eCommerce & Retail Strategy Analyst, Forrester
16:25 - 16:30: Closing Remarks - Wesley MacLaggan, SVP Marketing, Marin Software
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