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Youth marketing in the Maldives: an AR-mobile game case study

This session will explore the impact of the first ever local AR-mobile game as the right marketing strategy to engage the youth in the Maldives, capturing their imagination by embedding unique cultural heritage elements borrowed from the island's nation paradise beaches.

Find out how the simple AR game campaign was a proven way to reach the audience at scale whilst creating top of mind awareness and social affinity towards a revolutionary new DIY mobile plan— an innovative lifestyle platform where the user build their own mobile plan in a playful way.

  Hussain Visham   Dhiraagu