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Are brands getting sex wrong?

From #MeToo to toxic masculinity, aspirational Kardashian aesthetics to tech-enabled shagging – it would be easy to imagine a sexual revolution is in full sway for 16-24s in 2018.

But what does the reality of sexiness, dating and sex look like for young Brits today – and are brands turning off 16-24s by taking sex trends at face value?

Armed with data from UK 16-24s we’ll explore the role brands have in perpetuating unobtainable visions of sexiness, unrealistic sex expectations – and highlight how shifts in the conception of sexiness, relationships and identity will impact brand perceptions across the board.

  Liz Cheesbrough   SCB Partners

Liz Cheesbrough

SCB Partners

Earlier Event: March 22
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