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Winning with youth : How entertainment brands create engaging media moments

In a world where youth are turning away from traditional media channels and unified media moments, how do entertainment brands engage and involve this audience for commercial success? Our panellists will discuss with the7stars how innovative media and marketing strategies can create moments that put youth consumers at the heart of the campaign and ultimately drive businesses forward.

Chair:

Liam Mullins the7stars

Liam Mullins

the7stars

 

Speakers:

Catie Dear the7stars

Catie Dear

the7stars

Lucie Cave heat, Bauer Media

Lucie Cave

heat, Bauer Media

Jamie Ahye Atlantic Records

Jamie Ahye

Atlantic Records

Seb Simone Warner Bros Records

Seb Simone

Warner Bros Records