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***Masterclass*** Higher Education: Using data to help create a high achieving marketing and communications team

This masterclass will show delegates how to develop a deeper understanding of their target audience. Using institutional and publically available data it’s possible to gain truly valuable insights that will help you find, target and engage with the right audience and then personalise the experience that audience has at every touch point. The team at SMRS will demonstrate how segmentation and persona development can work alongside technology to drive improvements in performance across the whole student journey from application through enrolment and onto graduation.

To join this masterclass, sign up here.