A compliment to Julia Smith, Impact Radius main stage session. This interactive workshop will explore the benefits of having a person-centric real-time view of marketing data, how it can address the unique challenges of youth marketing and why marketers need to first get their house in order before looking to add to it.
With limited spots available, click here to pre-book.
1:30pm Intro from Julia Smith, Director of Comms, EMEA Impact Radius
1:40pm Customer Journey and the importance of thinking about the journey from a customer centric perspective, getting the consistent message out across media channels and how that leads to greater retention and growth.
Aaron Bali, House of Kaizen
2.10pm What does Performance mean in 2018?
Nick Assheton Tug, moderated by Julia Smith
2.30pm 2016 ramp up with Impact Radius
· How we have used Impact tools - setting up for success
· What this has meant to McAfee, benefits and results
Veronika Starell, House of Kaizen
2.50pm How influencer marketing is delivering real results for youth marketers
Maria Cadbury, MD Evolve and Founder, The Studios
"If you're going to target the youth, GenZ, then influencer marketing cannot be ignored"
With the continued rise of ad blockers, brands are finding it increasingly difficult to engage with GenZ. Influencer Marketing is a platform to have a direct dialogue with your target audience, working with their influencers who are seen as peers.
3.10pm Networking and Impact Demos